Meet Anna
I built Maivelle because I could not find what I was looking for.
Jewellery that looked beautiful but also held up — through the gym, the shower, the days that start early and end late. I kept buying pieces I loved and watching them tarnish, fade, or just not keep up.
My father spent forty years in the watch industry. He always said the only thing worth buying is something built to last. That stayed with me.
So I built Maivelle. A name I made from my daughter's name, Elsie Maeve. A little piece of her in everything I create.
I built it for women like me. Who care about how they look but have a life to get on with. Who want to feel put together without the upkeep. Who are done replacing things that should have lasted.
MADE TO BE REACHED FOR
Maivelle pieces are not designed to be noticed. They are designed to be reached for — every morning, without thinking, for years.
Every detail is deliberate. Our pieces take cues from vintage silhouettes, reimagined with clean lines and modern proportions, designed to feel timeless the moment you put them on.
From the clasp to the silhouette to the weight of the chain, every decision is made long before the piece reaches you. Because effortless style should be intentional.
BUILT TO KEEP UP WITH YOUR LIFE
We use high-quality stainless steel coated in PVD, physical vapour deposition, a premium process that bonds colour directly to the metal for a finish that's stronger and longer-lasting than traditional gold plating.
No tarnishing. No turning green. No taking it off before the gym, the shower, or the long day that turned into a late night.
Made to be worn on repeat. Made to keep up with your life, quietly and without fuss.