I've always loved jewellery. The kind you reach for without thinking, that just feels like you.

The problem was finding it. Pieces that looked beautiful but also held up, through the gym, the shower, the days that start early and end late. I kept buying things I loved and watching them tarnish, fade, or just not keep up.

My father spent forty years in the watch industry. He always said the only thing worth buying is something built to last. That stayed with me.

So I built Maivelle. A name I made from my daughter's name, Elsie Maeve. A little piece of her in everything I create.

For women who care about how they look, but have a life to get on with. Who want to feel put together without the upkeep. Who are done replacing things that should have lasted.