I built Maivelle because I could not find what I was looking for.

Jewellery that looked beautiful but also held up — through the gym, the shower, the days that start early and end late. I kept buying pieces I loved and watching them tarnish, fade, or just not keep up.

My father spent forty years in the watch industry. He always said the only thing worth buying is something built to last. That stayed with me.

So I built Maivelle. A name I made from my daughter's name, Elsie Maeve. A little piece of her in everything I create.

I built it for women like me. Who care about how they look but have a life to get on with. Who want to feel put together without the upkeep. Who are done replacing things that should have lasted.